On-demand webinar  
· 4. Feb 2026

# Carbon accounting ROI: how to **combine compliance and profitability**  
Managing your carbon emissions is essential to comply today and as regulations evolve, but that’s not all. Businesses are using carbon accounting to drive ROI that gives them a competitive edge.

Watch the Normative + Nordea webinar to learn:

1) How carbon reporting delivers ROI across businesses  
2) How to comply with regulations like CSRD, amidst changes  
3) The key steps in a successful carbon accounting journey

**4th of February 2026**  
**15:00 – 15:45 CET / 14:00 – 14:45 GMT**

## Build a business case for carbon accounting  
**“85% of CxOs increased investments in sustainability in 2024”**, according to *Deloitte’s 2024 CxO Sustainability Report*.

But in a climate where budgets are under increasing scrutiny and sustainability regulations have evolved significantly, why should your business commit to investing in carbon accounting?

**You need to prove the ROI it can deliver to the business.**  
This webinar will lift the lid on how carbon accounting can help your business make money, save money, and mitigate risk. In an era when *McKinsey* reports that a failure to decarbonize could, on average, risk up to **20% in economic profit for companies by 2030**, being able to report on carbon emissions is becoming increasingly important. Being able to do so comprehensively, accurately, and with increasing granularity can keep you compliant. It can also be a decisive competitive advantage.

## How to be compliant AND profitable with carbon accounting  
Hear from our expert panel in this **Normative + Nordea webinar** to see how to balance compliance with delivering real ROI across your business, both today and in the future. Our speakers, including a **GHGP-certified climate strategist**, will guide you through:

- The business value of carbon accounting: how organizations are using it to win new business, improve efficiency, and mitigate risks posed by rapidly evolving regulation and opaque supply chains  
- **How to comply today and as regulations evolve:** get the latest on CSRD’s scope and requirements and uncover what your business can do to prepare itself, even if you’re not required to report right now  
- Your journey to delivering that value: how to move your business from reporting in spreadsheets to building a comprehensive carbon inventory and delivering actionable insights that drive both business growth and real emissions reductions  
- How Normative can unlock ROI: see first-hand how the combination of Normative’s carbon accounting platform and its certified climate strategy advisors can hold the key to turning carbon reporting into a critical business metric

We’ll dedicate the last 15 minutes to an open Q&A session with our panel, so **sign up today to get your questions answered**.

[Watch the webinar recording](https://normative.io/webinar/carbon-accounting-roi-normative-nordea/#site)

## Speakers

### Dimitris Stoidis  
GHGP-certified Climate Strategy Advisor, Normative

### Joakim Karlsson  
Nordic Sales Lead, Normative